Our cases, what we have done
Stories that make us proud
We increased organic traffic with a limited test
With a limited test of 10 URLs, we demonstrated the sales growth potential of organic traffic.
Boost organic traffic, gain sustainable conversions
•By selecting 10 key URLs for the business, we implemented a comprehensive SEO strategy that included modifying on-page content such as titles, images, descriptions, meta descriptions, and structured data to demonstrate the potential for organic traffic to convert.
Resultado
+64% impressions
+12% clicks
+675% organic transactions
Optimizing through experimentation
As VWO partners, we optimized StyleStore’s funnel, boosting add-to-cart rates by refining CTA access in grids.
A/B testing that allows for incremental improvements in conversion
•As VWO partners and strategic partners of StyleStore, we implement experimentation strategies that allow us to achieve incremental improvements in the funnel.
•Within the grids, we implemented an experiment that increased the rate of products added to cart by modifying access to the main purchase CTAs.
Resultado
+ 16,5% added to cart from grids.
Measuring NPS in physical and online stores
We integrate NPS measurement data for buyers from physical and online stores.
9 Average NPS points
•By collecting data in physical stores, supervisors were able to identify opportunities for improvement in the in-person experience, responding swiftly to changes in the indicator we provide in real time.
•In the online store, this helped improve the shopping experience with the addition of new features and improved user expectations, leading to increased repeat visits and greater satisfaction.
Resultado
9 average points in NPS over the last 30 days
Positive month-over-month change of the indicator of 15%